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Wednesday, July 27, 2011

Disney Releases Blu-ray Combo before DVD for Stranger Tides

Home Media Magazine recently reported that Walt Disney Studios Home Entertainment will release Pirates of the Caribbean: On Stranger Tides on Blu-ray/DVD combo a month ahead of the DVD-only release. While Disney has done this previously on back-catalogue titles, this Blu-ray-centric move is a first for a major box office release.

On October 18, Disney will release Stranger Tides as a two-disc Blu-ray/DVD combo pack and a five-disc combo pack with 3D Blu-ray, Blu-ray, DVD, and digital copy. Roughly one month later, on November 15, the studio will then release a DVD-only version of the blockbuster film.¹

With over 30 million households in the United States currently owning a Blu-ray player (according to the Digital Entertainment Group) and projections showing global Blu-ray disc sales will hit 412 million units in 2013², studios will certainly be watching this release closely to determine whether they’ll conduct similar strategies with their blockbuster flicks.

What do you think of Disney’s strategy with Stranger Tides? Will your library go with the combo pack or hold out for the DVD-only version?

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