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Friday, April 26, 2019

New Music on the Horizon from Taylor Swift

Written by Jon Williams

Taylor Swift has had social media buzzing lately. Starting on April 13, each day she posted a cryptic photo to her Twitter and Instagram accounts with the caption “4.26.” It culminated on Thursday with the unveiling of a butterfly mural by artist Kelsey Montague at Nashville’s famed Gulch neighbourhood, and the wait ended at midnight with the release of her new video and single, “Me!” Full details on her forthcoming seventh album haven’t yet been announced, but she has assured fans that it will be releasing soon.

Swift is hardly a stranger to buzz, as she’s been a sensation for most of her life. Developing a passion for music at a young age, she signed her first record deal when she was just fourteen years old. After developing her songwriting voice and her musical chops, she burst onto the country music scene in 2006 with her self-titled debut album at the age of sixteen. While it never made to the top of the album charts (it peaked at #5), its staying power made it the longest-charting album of the 2000s, and it has been certified 7X platinum. She followed that up in 2008 with Fearless, a diamond-selling monster hit that won two Grammy Awards (including Album of the Year) and made her a bona fide star. Then two years later, in 2010, came Speak Now, which sold more than a million copies in its first week alone and has since gone platinum six times over.

Through her first three albums, Swift’s sound was primarily country, with more and more pop sensibility being added on each disc. That pop sound came even more into the forefront on 2012’s Red, another multiplatinum-selling success. She left the country sound behind altogether on her fifth album, 1989, and was rewarded with a 9X platinum smash hit that gave her a second Album of the Year Grammy and which was covered in its entirety by Ryan Adams. She gave her pop sound a darker edge on 2017’s Reputation, which is her most recent album release leading into her much-anticipated seventh. If the candy-coloured video and bright tones of “Me!” are any indication, the tone of her upcoming album will be a 180-degree departure from Reputation.

As if her stellar music career weren’t enough, Swift has also dabbled in the acting side of the entertainment industry. She started with a role in a 2009 episode of CSI, and made her feature film debut as part of the ensemble cast of 2010’s Valentine’s Day. In 2012 she voiced the character of Audrey in the animated adaptation of Dr. Seuss’s The Lorax. She returned to TV for an episode of New Girl in 2013, and appeared in the 2014 adaptation of the beloved YA novel The Giver. She has taken a break since then, but will be starring alongside such names as Idris Elba, Rebel Wilson, and Ian McKellen in the upcoming movie version of Cats, coming to theatres this December.

Taylor Swift’s new album will be one of the biggest music releases of the year. Your patrons will be looking for it as soon as it is released, and her back catalog will be in demand as well. Stay tuned for more information on the album as it becomes available, and SmartBrowse her name on our website for live albums, karaoke and lullaby discs, bio videos, and more. Also, make sure to let your patrons know that her music and plenty of other content is available for checkout from hoopla digital, all with no waiting or late fees!

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