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Thursday, May 31, 2012

Workout Video Sales Step Up in Popularity

Written by Nedda Pourahmady

The fitness DVD industry has made tremendous strides in spite of the recession. According to research conducted by IBIS World, the popular trend of joining the gym to stay fit is shifting to a more convenient alternative.

Consumers are choosing to conduct their workout regimens from the comfort of their own home. Instead of running to nearby fitness facilities, avid exercisers are frantically purchasing workout videos hosted by professional gyms and their expert instructors.

Based on data collected by IBIS World, fitness DVD production revenue increased significantly in 2012, climbing to nearly $265 million. These high-intensity programs feature extreme-interval training sessions, appealing to fitness fanatics across the nation.

Commonly used by motivated gym members to expand on traditional exercise techniques, fitness DVDs have turned routine regimens into unique, interesting experiences. By replacing models or actresses as video hosts with professional fitness gurus, more consumers are starting to take programs seriously and abide by their advice.

In addition to appearing in numerous households nationwide, workout videos are frequently used by famous celebrities. Gwyneth Paltrow and Jennifer Lopez are known to use fitness DVDs when starting up their vigorous exercise programs.

To browse our full collection of workout videos, visit our website and search “fitness.”

Which workout videos, if any, would you be willing to follow? 

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